Welcome to optimaL
The AI pricing tool for B2B. Optimize every deal with continuously learning, data-driven price recommendations – 100% offline.
Margin loss starts with inaccurate pricing
In B2B sales, even minor pricing inaccuracies can lead to substantial margin loss. Yet many companies still rely on intuition instead of systematically leveraging their existing sales data. optimaL bridges the gap between intuition and evidence:
- Margin Protection: Rising costs make every percentage point count. Ensure you consistently capture the maximum value in every deal.
- Competitive Balance: Avoid losing orders due to overpriced quotes while preventing unnecessary discounting just to close a sale.
- Data Utilization: Your historical sales records are a largely untapped asset. We transform this data into actionable, data-driven price recommendations.
- Demand-Capacity Alignment: Automatically synchronize market demand with your production capacity based on a dynamically adjustable sales success rate.
- Transparency: Gain full insight into your sales performance with automated rankings and revenue statistics that make pricing logic and team successes visible at one glance.
optimaL is an AI-based pricing solution that determines the optimal selling price for every quote using your historical sales data — fully on-premise, running locally on your computer.
How does the AI pricing tool work?
The software supports your sales team in determining the ideal price for every product enquiry. The AI automatically analyzes and adapts to:
- Your industry and market trends
- Your specific product range
- Your customer structure
- The dynamic relationship between demand and production capacity
This results in a data-based price recommendation for each individual sales situation. (Check out the demo sales list)
Human–AI interaction
Your sales team works as usual within your existing Excel environment. After running the tool, the AI provides its own price recommendation as a „second opinion“ and clear guidance for informed decision-making. The AI-suggested price is then automatically stored in your sales sheet.
Adjustable selling success rate
The AI calculates the optimal price based on your desired selling success rate (e.g., selling success rate = 85%). To explore different scenarios or get a price range for open cases, you can adjust the target success rate as often as needed.
Reasoning
Every AI price recommendation comes with clear logic. For example: „The selling price could be higher because the customer’s profile, batch size, and regional profitability justify a price increase.“
Transparency & Analytics
The pricing tool automatically generates comprehensive statistics for transparent use and optimal team support. It tracks the performance of all customers, regions, and products, as well as team achievements and the monthly revenue overview. (Check out the demo sales list)
Why use the AI pricing tool?
The software increases your profits without any additional effort:
It automatically determines the optimal price based on your historical sales data and reveals potential savings and margins.
Proven effectiveness with real sales data
In a medium-sized industrial company, price simulation led to a potential increase in margin of over 2 % without any additional work for the sales department.
Studies
AI adoption is rapidly becoming the standard in B2B. According to McKinsey’s latest global report, over 70% of organizations have now integrated AI into at least one business function. Data-driven pricing is a key driver for growth. Recent studies by IBM show that two-thirds of enterprises in the EMEA region are already reporting significant productivity gains through AI.
Suitable for which companies?
For all companies that do not publicly display their prices and negotiate individually with customers. Ideal if:
- Prices are determined by discounts.
- Your products follow a standardized offering with none to minimal customer-specific adaptations.
- There are at least three sales enquiries per week.
Data protection & IT security
Your pricing intelligence stays where it belongs: inside your company. The AI pricing tool runs 100% locally, with no data transfer or cloud involvement. By training the AI directly on your infrastructure, your sensitive sales data remains fully protected.
As a dedicated on-premise solution, the pricing tool aligns with the highest security standards for industrial data, keeping your strategy entirely offline and secure.
Next steps
- Live-Demo – learn how it works and clarify any questions
- Test phase (3 months) – installation on your company computer, review resulting margins
- Regular use – after successful evaluation, use in day-to-day business
Reach out today to see how optimaL can increases your profits or check out the demo sales list.